TV spots and songs to target sexually active youth
Videos related to the publication: Social marketing for health and family planning: Building on tradition and popular culture in Niger
In Niger, as in many other countries, the needs for family planning and health services tend to be greatest among the poorest and least educated people in rural areas. However, the needs for HIV prevention tend to be greatest among the richest. and best educated people in urban areas. They may be better informed about HIV and how to prevent it but, still, they engage in more high-risk sexual activity (e.g., with non-cohabiting partners including sex workers) and, while they may know they should wear condoms, they fail to wear them often enough that they are at high risk of acquiring HIV.
With that in mind, the Social Marketing Project has targeted sexually active youths right across Niger with television spots and songs featuring Mali Yaro, ZM and other popular entertainers. The television spots are more likely to reach those in urban areas but the songs can be played on radio and reach at least some young adults in rural areas.
(Click the links below to open and close the videos - with fast Internet connection you can select 'High Quality' HQ from the Menu)
