Love as a Test
Videos related to the publication: TV soap operas in HIV education: Reaching out with popular entertainment

‘Love as a Test’ is a four-part TV soap that presents the realities of living with HIV in Kyrgyzstan. It was created to appeal to youth and adults all across Kyrgyzstan, mirror their lives, provide them with basic information about HIV and the country’s particular epidemic, help them understand that HIV can infect and affect anyone including themselves and those close to them, reduce their tendencies to be afraid and to stigmatize and discriminate against people living with HIV, and change their behaviour so they take steps to protect themselves from infection and to provide compassionate care for people living with HIV.
The storyline was developed by the winners of a local writers’ competition organized by development partners. The series was first broadcast on four consecutive nights in February 2006 and reached approx. 200,000 people in three Kyrgyz provinces. In the meantime, it has been broadcast in several other Central Asian countries and it has been shown again in Kyrgyzstan, too.
The total cost of producing and promoting the original series of four episodes came to an estimated US$ 100,000. Considering that 300 people were involved in various stages of the process and that the result was a popular series of very high quality, the cost was remarkably low.
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